The mirror cracked.
You were sold perfection. Now we're selling you the t-shirt that mocks it. Fake it Until You Make It is fashion that says out loud what you're thinking deep down.
And yes, we are giving away
While our t-shirts are parodies, the psychological distress they highlight is very real.
Why do we donate?
Because we can't make light of narcissism without helping its victims.
For every item purchased, 1% of profits are directly donated to partner associations specializing in:
- Listening and psychological support for young people in distress.
- Combating cyberbullying and screen addiction.
"Shop to fund what's real." — That's our way of breaking the mirror.
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The spirit of the textile industry. Read the Journal
FAKE IT, IN REAL LIFE.
Satirical streetwear designed to break out of the feed and live in the real world.