WELCOME TO THE MATRIX

Welcome to Fake it Until you make it's collection page. Here, clothing is not just fabric: it's a stage costume, a manifesto, or sometimes, a brutal return to reality. Browse through our different collections and choose the armor that suits you today.
COLLECTION: NARCISSE & CO
COLLECTION: NARCISSE & CO

The "Narcissus & Co." collection is a satirical exploration of the ego in the all-digital age. It draws inspiration from...

COLLECTION: CORPORATE CIRCUS
COLLECTION: CORPORATE CIRCUS

Welcome to the greatest masquerade in the open-plan office. The alarm rings. The suit goes on. The mask is sealed....

COLLECTION: THE HUMAN BEHIND
COLLECTION: THE HUMAN BEHIND

Behind the screen, a real impact.In a world saturated with false appearances and misleading filters, some choose to stay genuine.With...

COLLECTION: LIMITED EDITION
COLLECTION: LIMITED EDITION

The price of rarity. The weight of the summit. Some truths aren't shouted from the rooftops. They're worn in limited...

COLLECTION: LIFESTYLE AND LIES
COLLECTION: LIFESTYLE AND LIES

Welcome to the set. A perfect latte with a heart design. A minimalist workspace flooded with light. A sculpted body...

COLLECTION: ME, MYSELF AND I
COLLECTION: ME, MYSELF AND I

You are so much more than a simple click. A screen. An endless feed. Millions of views. And in the...

COLLECTION: DO YOU SAY COACH?
COLLECTION: DO YOU SAY COACH?

Become the multimillionaire version of yourself (in 3 clicks). Wake up at 4 a.m. Take an ice-cold shower. Visualize your...

COLLECTION: FAKE IT UNTIL YOU MAKE IT
COLLECTION: FAKE IT UNTIL YOU MAKE IT

Are you also fed up with perfect lives on Instagram? Between fake followers, cardboard sets, and forced smiles, social media...

ACCESSORIES
ACCESSORIES

Fake it presents its first line of ultra-energized accessories. Designed for those who spend too much time scrolling (we see...